May 27, 2024

Posts on X would possibly look fairly totally different, particularly in the event you primarily observe information and media publications. The web site previously often called Twitter has began eradicating headlines and snippets from posted hyperlinks, implementing a change Fortune reported in August. Again then, web site proprietor Elon Musk mentioned that the concept got here from him instantly and that it’s going to “drastically enhance the [platform’s] esthetics.” We examined it out by posting one among our tales, and solely the article’s picture with an overlay of its URL exhibits up when it is seen on iOS. On the internet, we nonetheless see the article snippet and a truncated model of its headline.

Advertisers reportedly did not like the brand new format once they had been proven a preview of it, however the change is clearly nonetheless pushing by. X’s important purpose for the format swap is seemingly to make posts look extra compact by becoming extra of them within the portion of the timeline that seems on display screen. As well as, Musk reportedly thinks that it might assist reduce situations of clickbait, which depend on headlines with shock worth, on the web site.

Whereas Musk publicly claims that the first driving power for the change in format is the web site’s aesthetic, it is no secret that he is been attempting to encourage extra folks to submit long-form items instantly on X. The web site expanded Blue subscribers’ submit restrict to 25,000 characters below his management, and he beforehand tweeted that journalists who need “extra freedom to jot down and a better revenue” ought to “publish instantly” on the platform. Extra just lately, he encouraged “extra citizen journalism” on X and mentioned that individuals can do “stay video simply” from their telephone.


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