May 27, 2024

Apple has at the least yet another trick — or probably a deal with — up its sleeve this 12 months. On October 30, the evening earlier than Halloween, the corporate is internet hosting one other occasion. This one is dubbed “Scary Quick,” which is a robust indicator that Apple may have some speedy new {hardware} to indicate off. Unusually, Apple is holding this occasion within the night. It begins at 8PM ET.

This 12 months’s iPhones and Apple Watches are out within the wild already, however Apple has a bunch of different product classes that it may give attention to right here. There’s all the time the possibility that we’d get iPad updates. However, if rumors are to be believed, Apple’s focus throughout the Scary Quick occasion will likely be on Macs and a recent batch of chipsets to energy them.

M3 chip

Apple will not be speaking about velocity developments with out having new {hardware} to debate. That would all begin with upgraded chipsets. It has been practically 17 months since Apple’s M2 system on a chip (SoC) debuted. With many producers having an annual cadence for his or her chipsets, it could be time for Apple to maneuver onto the following era. (No, shoving two M2 Max chips collectively is not fairly the identical factor.) For what it is value, the M2 collection debuted 19 months after the M1. So, if Apple publicizes the M3 on the Scary Quick occasion, the most recent SoC can be arriving after the same time frame.

Apple analyst Ming-Chi Kuo has suggested that “M3 collection MacBook Professional” would be the focus of the occasion, indicating that the corporate may have a couple of new SoC to disclose. As such, there’s an opportunity that we may see an M3 Professional and possibly even an M3 Max throughout the Scary Quick showcase.


A brand new 24-inch iMac may make its debut on the Scary Quick occasion. Bloomberg‘s Mark Gurman reported {that a} recent mannequin is anticipated to reach this month. He famous that the iMac is briefly provide at Apple retail shops, which is one other signal that an improve is imminent.

The 24-inch iMac is nicely overdue for a refresh, and there have been rumblings for some time that an M3 variant was within the pipeline. The latest mannequin was an M1-powered machine that arrived in April 2021. Making the leap to M3 — assuming that the brand new chip lineup is extra succesful than the M2 collection — could make any new iMac definitely worth the improve for a lot of customers.

MacBook Professional

MacBook Pro 14-inch (2022) notch

Devindra Hardawar/Engadget

There’s an excellent probability Apple may have at the least one MacBook Professional refresh to indicate off on the occasion. Each Kuo and Gurman have indicated that would be the case.

Gurman identified that the 13-inch, 14-inch and 16-inch MacBook Professional all at the moment have prolonged delivery instances on Apple’s internet retailer. That is usually an indicator that the corporate is winding down the availability of current merchandise. Moreover, Gurman reported that Apple has been testing M3 Max and M3 Professional MacBook Professional fashions. These may now be prepared for prime time.

Nevertheless, Kuo would not count on Apple to have an enormous stock of latest MacBook Professional items to promote this 12 months. He beforehand did not anticipate that Apple would begin promoting M3-powered laptops earlier than the tip of the 12 months on account of restricted provide of between 400,000 and 500,000 items. Except demand drops, Kuo stated provide could stay tight till early 2024.

MacBook gross sales have waned this 12 months, primarily on account of “the restricted M2 computing energy improve,” Kuo wrote on X. That is perhaps a cause why Apple is keen to start out delivery M3 MacBook Professionals now, even when provide is constrained. Asserting new fashions just some days earlier than reporting quarterly earnings may assist give buyers confidence within the firm (current will increase of Apple TV+, Apple Arcade and Apple Information+ costs may play into that too).

If M3-powered fashions do not result in a lift in gross sales, although, Kuo suggests it is extra doubtless {that a} MacBook Professional with a brand new design will arrive in 2025. Moreover, Apple could attempt to beef up the division with a extra budget-friendly MacBook that has an annual gross sales goal of between 8 million and 10 million.

USB-C equipment

Rumors additionally level to Apple unveiling extra USB-C equipment because it shifts away from the Lightning port. Gurman suggests we’ll see USB-C variations of the Magic Trackpad, Magic Mouse and Magic Keyboard on the occasion.

This makes numerous sense. Apple ditched the Lightning port in all iPhone 15 fashions, whereas it began adopting USB-C on iPads a number of years again. The corporate additionally lately unveiled an Apple Pencil that has a USB-C charging port. This modification was prompted by European Union guidelines that require a normal charging port on sure gadgets. Having the identical port on all Apple gadgets and equipment will imply customers have fewer varieties of cables to fret about.

iPad Professional

Apple iPad Pro (2022)

Nathan Ingraham / Engadget

Whereas Gurman could have poured chilly water on the thought, we will not disregard our hunch that we’ll see at the least one iPad at Apple’s occasion. With the main target prone to be on M3-powered merchandise, the possibilities are that any new iPad will likely be of the Professional selection with a type of chips inside.

It has solely been a 12 months since the newest iPad Professional debuted. Aside from just a few small tweaks, Apple solely actually swapped within the M2 instead of the M1. The following iPad Professional will in all probability want extra modifications to make it extra palatable for anybody who picked up the earlier two fashions, which implies Apple would possibly want extra time to get it prepared. If that is the case, the corporate is perhaps content material to present the iPad Professional a spec bump in the interim.

Different iPads may additionally get a refresh on the occasion, simply in time for the vacations. We cannot have to attend too lengthy to seek out out both approach. We’ll have full protection of the whole lot it’s worthwhile to know from the Scary Quick occasion at Engadget, so whilst you’re ready for Halloween trick-or-treaters to indicate up, slip into your jammies, seize a mug of cocoa and be a part of us on Monday night.

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