July 18, 2024
SAG-AFTRA strikes deal for AI voice performing in video video games at CES 2024
SAG-AFTRA strikes deal for AI voice performing in video video games at CES 2024

SAG-AFTRA, the union representing 1000’s of performers, has struck a cope with an AI voice performing platform geared toward making it simpler for actors to license their voice to be used in video video games. Below the deal, which was introduced throughout a press occasion at CES 2024 in Las Vegas, SAG-AFTRA members will be capable to work with Reproduction Studios to license their voice to sport studios.

Duncan Crabtree-Eire, the union’s prime negotiator, mentioned that the settlement “paves the best way for skilled voiceover artists to securely discover new employment alternatives for his or her digital voice replicas.” The settlement comes as Hollywood remains to be grappling with the usage of AI. Final 12 months, SAG-AFTRA reached a cope with Hollywood studios that included AI protections following a months-long strike. Consequently, studios at the moment are required to pay actors (and acquire their consent) earlier than utilizing an AI-generated model of their likeness.

SAG-AFTRA’s newest settlement with Reproduction Studios appears to observe an identical framework. Based on Crabtree, the agreements cowl the creation of so-called “digital voice replicas” and the way they can be utilized by sport studios and different corporations. The deal has provisions for minimal charges, protected storage and transparency necessities, in addition to “limitations on the period of time {that a} efficiency reproduction might be employed with out additional fee and consent.”

Notably, the settlement doesn’t cowl whether or not actors’ replicas can be utilized to coach massive language fashions (LLMs), although Reproduction Studios CEO Shreyas Nivas mentioned the corporate was eager about pursuing such an association. “Now we have been speaking to so lots of the massive AAA studios about this use case,” Nivas mentioned. He added that LLMs are “out-of-scope of this settlement” however “they’ll hopefully [be] issues that we’ll proceed to work on and accomplice on.”

SAG-AFTRA’s cope with Reproduction solely covers a sliver of the sport business. Individually, the union can also be negotiating with a number of of the key sport studios after authorizing a strike final fall. “I actually hope that the online game corporations will take this as an inspiration to assist us transfer ahead in that negotiation,” Crabtree mentioned.

We’re reporting stay from CES 2024 in Las Vegas from January 6-12. Sustain with all the newest information from the present right here.

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