Patreon introduced a rebranding of its platform by way of a sequence of updates on Wednesday. New options give creators extra personalization and management whereas providing supporters extra methods to comply with their favorites. As well as, the platform is integrating extra free content material, permitting each creator to host communities non-paying members can entry. Patreon additionally tweaked its branding with a brand new brand, shade themes, images and fonts.
Maybe essentially the most notable replace for creators is the flexibility to bolster their communities at no cost members. Creators can now let individuals be part of at no cost, providing content material and updates for non-paying members whereas (optionally) hiding issues like early entry to podcasts or movies behind a paywall. They’ll additionally use a brand new commerce device to promote particular person items of content material like recordings, movies and downloadable information. It makes the platform extra of an all-in-one social hub for followers who aren’t able to pay however could determine to later.
Patreon frames its modifications as shifting creators away from being prisoners to algorithms and again to connecting immediately with their most keen and dependable followers. The corporate says these with early entry to this system attracted over 160,000 new followers to their communities.
Creators now have better customization over their pages, together with their structure, colours and the way posts show. “Whether or not you’re highlighting your hottest posts, organizing your podcast episodes into seasons, or placing collectively a video sequence, you could have the inventive freedom to rearrange and current your work in a means that helps your members dive into precisely what they’re on the lookout for and uncover new posts to like,” the corporate wrote in a weblog submit. Patreon says early testing exhibits elevated discovery and engagement (particularly on older posts) when featured in one of many new collections.
Patreon can also be including chats and member profiles. “Chats are led and managed by creators, which suggests they’ll form the tradition and set the proper tone for his or her communities,” the corporate wrote in a submit asserting the options. Members can report problematic messages, and creators may have a hub to overview them.
Lastly, the Patreon app is getting a redesign. The corporate says the up to date app is crafted for essentially the most hardcore followers, prioritizing their expertise. Followers’ homepages will now show content material as creators organized it as a substitute of chronologically. “As an alternative of dropping right into a content material overload, members log in and immediately see every part they need at a look,” the corporate wrote in regards to the new app. “Their homepage is organized by creator, not by submit, which suggests followers can see a creator’s newest work subsequent to their group conversations and the rest happening of their world. It’s creativity in context, the best way creators supposed.”
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