June 21, 2024

It seems like Instagram is about to considerably improve the utmost size of Reels posts, in accordance with reputable mobile developer and leaker Alessandro Paluzzi. The present laborious restrict for these movies is three minutes, however screenshots offered by Paluzzi point out a forthcoming leap to 10 minutes. This is able to successfully rework the social media website right into a extra sturdy video-sharing platform like YouTube.

This transfer would additionally enable Meta’s Instagram to additional compete with rival TikTok, because the latter already lets customers publish movies as much as ten minutes in size. TikTok and Instagram appear to be caught in some kind of ouroboros of mimicry, with one app recurrently adopting options initially unveiled by the opposite.

As TikTok and Instagram vie for a share of the long-form video pie, YouTube’s transferring in the other way. It’s been making a push to achieve extra floor within the short-form video house, lately including a collection of creator instruments and a TikTok-esque music-discovery feed. The times when you might simply label Instagram because the “picture one”, TikTok because the “brief video one” and YouTube because the “lengthy video one” are gone. It seems like all of them need to be “does the whole lot one.”

Engadget reached out to Meta for clarification concerning the transfer towards long-form video content material. The corporate confirmed that the leaked pictures are actual however that they symbolize an “inner prototype” that is not being examined externally. 

Replace, August thirtieth, 2023, 1:36 PM ET: This story has been up to date to incorporate a press release from Meta.


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