July 20, 2024
Google settles California lawsuit over its location-privacy practices 09.15.2023
Google settles California lawsuit over its location-privacy practices 09.15.2023

Google pays $93 million in a settlement it reached with California Lawyer Common Rob Bonta, resolving allegations that the corporate’s location-privacy practices violated the state’s shopper safety legal guidelines. The California Division of Justice claimed that Google was “gathering, storing, and utilizing their location information” for shopper promoting functions with out knowledgeable consent.

The criticism alleges that Google continued to gather shopper information associated to a person’s location even when a person turned the “location historical past” characteristic off. The corporate settled related lawsuits in Arizona and Washington final yr for illegally monitoring shoppers.

Along with paying $93 million, Google agreed to “deter future misconduct.” This settlement, which received’t actually harm Google’s deep pockets, is essential as a result of the tech big generates the vast majority of its income from promoting and location-based promoting is a essential characteristic of its promoting platform.

“According to enhancements we have made lately, we have now settled this matter, which was based mostly on outdated product insurance policies that we modified years in the past,” Google spokesperson José Castañeda advised Engadget.

Shifting ahead, the California AG is asking Google to offer extra transparency about location monitoring by offering customers with detailed details about location information it collects. The corporate should additionally present disclaimers to customers that their location data could also be used for advert personalization.

Replace, September 16, 2023, 2:26 AM ET: This story has been up to date so as to add Google’s assertion.

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