May 27, 2024

Meta is beginning to make good on its promise to convey generative AI to all of its merchandise. On the firm’s Join occasion, it revealed new AI picture modifying and sticker-creation options for Instagram.

A instrument known as “restyle” is a bit like a supercharged generative AI filter. It permits customers to remix their present photographs into completely different seems to be. “Consider typing a descriptor like ‘watercolor’ or a extra detailed immediate like ‘collage from magazines and newspapers, torn edges’ to explain the brand new feel and look of the picture you need to create,” the corporate defined.

The corporate additionally previewed a brand new instrument known as “backdrop,” a generative AI-powered inexperienced display screen characteristic. Customers can sort prompts like “put me in entrance of a elegant aurora borealis” will create a brand new model of the picture with the related background utilized. The corporate didn’t say when restyle and backdrop could be obtainable to Instagram customers, however mentioned the instruments could be arriving “quickly.”

Meta's new restyle feature for Instagram.


It added that posts created utilizing each backdrop and restyle would include labels indicating “using AI to scale back the possibilities of folks mistaking them for human-generated content material.” Meta did not share what the labels will appear to be, however data screens saying “picture generated by Meta AI” have beforehand been noticed in Instagram.

Meta additionally confirmed off new AI-generated stickers, which shall be obtainable on Instagram, in addition to WhatsApp, Messenger and Fb Tales. The characteristic permits customers to shortly create customized stickers for his or her chats and Tales by way of textual content prompts. The stickers shall be rolling out “to pick out English-language customers” of the corporate’s apps “over the subsequent month,” Meta mentioned.

The options come as Mark Zuckerberg has repeatedly promised that generative AI options shall be coming to each Meta-owned app. The corporate additionally introduced greater than 25 generative AI chatbots, together with a number of personalities based mostly on real-life celebrities and creators.

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